At least in above case - it's just wordplay. From what i noticed (DXP included) - there's quite a lot of people who redefine even words - ascribing them a personal meaning/definition. The actual meaning (as defined in a dictionary) - seems irrelevant. For this people it's more important what they think a word means - and they expect the rest of the world to comply with their personal definition. Or (if not) - it's Drama time.