Why people rely on astrology?

Seriously, why people rely on astrology to explain complex or not psychological conflicts? I've noticed this, more on women than on men, instead of doing a good work and doing a little bit of research, they prefer to ask things like:

-today mars has conjunction with whatever planet he wants, does this explain my sudden need to eat an oreo ice cream from mcdonalds?
-is this scorpio guy being vengeful just because I cheated on him and then I hurt his feelings? because scorpios like vengeance a lot (clearly, all men would do this)
- I'm a gemini thereby i'm very active and can't focus on anything(that person may have mild brain damage)
- And in my opinion the worse of all, relying on astrology to define their romantic relationships.

I can go on and on, still I think it's a fun and interesting topic, the problem is when people try to explain things almost completely thru astrology.

Astrology can be comforting to some, perhaps relieving some anxieties or insecurities they may be experiencing.

Nancy Reagan began consulting an astrologer after President Reagan was nearly assassinated, who apparently gave advice in the Presidents daily on the job movements.

Though I love reading the predictive astrology websites to feel good for a moment I find astrology more about learning about ones self and recognising certain patterns in our own behaviour. Basically it's a lot of common sense and experience about people bolted onto certain sun signs.

It won't explain why your fat ass is eating at McDonalds again or why you keep going for the bad boy that is no good for you but if you do recognize any of those things in yourself it can tell you how to fix it. E.g. McD is easy and cheap but home cooking is easier and working out will make you feel much better about yourself than chocolate ice-cream ever will. Same for the bad boys, you might be inclined to go for the player types but they tend to be selfish and or dump you as soon as something better comes along and it will be no use to try and hang onto him.

It's kind of nice to blame the mercury retrograde when things go wrong! lol!

But, yeah, its a study in human characteristics and a way to get to know yourself so you can work on recognizing and improving your faults and weakness as well as building your strengths.

I use it to confirm the way we are, and then try to understand the other side better.