Gender expression is a funny thing. Seems a lot simpler to just be yourself and worry less about whether something is perceived as masculine or feminine. I would say a 3/4ths of whats perceived as masculinity in the US is sheer marketing anyways. Laughable and paper-thin.
"Buy this truck and you'll be a real man and women will swoon and you'll grow an 18 inch cock! Call today! And be sure to ask about special beer brewed specifically for that upcoming football game!"