1. Avoid ethanol from Beer/Rum/Whiskey Companies (e.g. Smirnoff) 2. Less advertising = more taste 3. Ice cold only 4. Straight up every time. 5. Good simple glasses 6. A great room, not a crazy one (thats tequila) 7. Be seated. 8. Take it slow 9, Water between takes 10. Only drink with storytellers, bartenders or lovers 11. Less music = more conversation (+ more vodka) 12. Zubrowka, ideally
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